Canada’s La Senza (LS) and US’s Victoria’s Secret (VS) are my most favourite lingerie brands, no prizes for guessing why! They have the sexiest, prettiest and most comfortable (wide) range of lingerie and they’re marketed very effectively through emails, store promotions, gorgeous brand “Angels”, season collections and memberships! But I think their selling point is ultimately the sense of luxury and “prestige” given their popularity among the women and maybe male fans too!
Personally I’ve worked with La Senza for 2 months and I’m a great fan of their lingerie and PJ sets! They’ve maintained their popularity with customers with good service and recommendations from retail assistants on the go, a beautiful retail space and visual marketing and definitely great products that keep attracting new and repeat customers with their loyalty cards and discounts/store promotions (with credit card partners)!
They constantly change their stocks (from what I’ve experienced, every 2 weeks or so) and bring in popular trends and designs that sometimes parallel Victoria’s Secrets, but I must highlight that they have their very own niches such as the Beyond Cleavage collection, La Senza Spirit, DreamLegs and Ooh La Lace collection as well as La Senza Shapewear. They also tend to “package” their products so that the more you buy, the more you save! For example, 3 for $69 bras, 5 for $25 panties but I personally love the 3 for $3o panties because they are so silky and soft and some of them, seamless!
If you’re also a La Senza fan, do purchase their membership ($30 a year) which can help you save as you buy your favourite items! Thereafter, keep a lookout for credit card promotions as they provide you with further discounts and always remember to bring your membership cards when you drop by!
Now they even have a La Senza Girl in stores!
Great news for lingerie lovers and fans of VS! They’re coming to Singapore!!!
Victoria’s Secret in Singapore Resort World Sentosa is First Victoria’s Secret in Asia!!!
The famous lingerie retailer will open in Singapore at Resorts World Sentosa in 2010 and the news came soon after Liu Wen became the first Asian VS Angel in November 2009.
Ashvin Valiram, the director of Malaysian-based retailer Valiram Group, revealed to the media that after 5 long years of negotiations, his company will finally be able to bring in the first Victoria’s Secret store in Asia to Singapore, and possibly even the annual Victoria’s Secret fashion show. Brand ambassadors such as Sharon Stone and Orlando Bloom are expected to fly in to grace various events.
VS is known for its “Angels”, of course, including top supermodels like Adriana Lima, Alessandra Ambrosio, Miranda Kerr, Marisa Miller, Doutzen Kroes and Heidi Klum. Fashion shows and jaw-dropping catalogs graced by these beauties attract a lot of attention and revenue.
On November 13, 2007, the Victoria’s Secret Angels became the first trademark awarded a star on the Hollywood Walk of Fame. The Angels are among the world’s best-paid models!
What I adore about VS? Victoria’s Secret PINK with their wide range of tees, sweaters and other loungewear/accessories, beauty products and makeup, GORGEOUS swimwear and sexy lingerie! Their most loved collection include Glamour by VS, Sexy Little Things, Angels by VS and Very Sexy.
So which is your weakness?