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Chacott Freed of London, Singapore Boutique Opens in Mandarin Gallery!

Chacott Freed of London opens its first flagship store in Southeast Asia, Singapore, at Mandarin Gallery!

Earlier in April, Singapore’s retail scene was set to excite as media partners including bloggers like myself welcomed the opening of the first South-East Asian flagship store for Chacott and Freed of London in the well-placed Mandarin Gallery within the bustling shopping hub of Orchard Road.


Chacott and Freed of London are two of the most esteemed labels in the ballet world. Both labels have a rich history of producing some of the best handcrafted pointe shoes adorned by the top ballet dancers around the globe, making the two labels the go-to brands for professional ballet needs.

Signifying its enormous global reputation, the brands are represented by strong Dance Ambassadors and major ballet troupes that support the art in Japan, Switzerland and Unites States of America, including the prestigious Singapore Dance Theatre. Chacott Freed of London can be said to represent a quality lifestyle and inspiration of the ballet world.

Since its inauguration in 1950, Chacott has additionally expanded its product range and expertise, providing quality apparels and equipment for rhythmic gymnastics. Chacott is an FIG (Fédération Internationale de Gymnastique) supplier and Official Apparatus supplier for Rhythmic Gymnastics to Belarus, 2013 Rhythmic Gymnastics World Competition. Chacott Rhythmic Gymnastics line has been growing fast in prominence and is the favoured range to be used by our very own Singapore National Rhymthic Gymnastics team.

With the rise of yoga as a trendy hobby for ladies in Singapore, yogis looking for fashionable and premium yoga wear will be exhilarated to find Chacott Jazz Dance & Yoga line. The range features quality well-cut basics as well as a highly sought after limited edition apparels launched every season. Those into dance sports can also find luxurious options crafted by the experts behind Chacott in the Ballroom Dance line too.

Most recently, Chacott has also developed a range of professional stage makeup, Chacott For Professionals, to meet the unique needs of stage performers and professional makeup artists. Chacott Loose Powder, in particular, has been highly regarded by those in the know from the industry, a well-known “secret” which has been spread across makeup fanatics across the world!

Chacott and Freed of London have welcomed many high profile celebrities’ following over the years which include, Margot Fonteyn, Vladimir Malakhov, Sylvie Guillem, Nina Ananiashvili, Darcey Bussell, Wendy Whelan, Natalie Portman (lead actress of Blockbuster movie, Dying Swan), Suri Cruise, the late Amy Winehouse, Sarah Jessica Parker, and the list continues to unfold.

 Chacott for Professionals makeup range is of assured quality, being made in Japan. The products are formulated for professional use and are resistant to sweat and liquids. It also has these key features:

– Suited for High Definition TV (HDTV)

– UV protective effect (Non-chemical SPF/PA)

– Uses mainly vegetable extract, natural colorant

– Gentle to the skin and safe for children

– Fragrance-free, Colour-free & Mineral oil-free

Chacott For Professionals colours range also features 35 unique shades of Colour Variation from its bold regular shades to its pearly Winking Series and vivid Varie-lining series (SGD$22 ea) suited for use as eyeshadow, blush, highlight, contour and more. There are additionally 14 lip colour and 1 lip gloss (SGD$18 ea). The colour range comes in singular palettes and can be fit into customized palettes created by Chacott. Chacott For Professionals Colours are intensely pigmented and they finish matte with a bright and vivid tone.


Chacott fans are welcomed to create unique eyeshadow palettes in the 3, 6 and 9-hole palettes to suit the user’s different needs and preferences. Lip palettes come with 4-hole for the perfect combination of lippie shades you need!

Above image credits to – thanks Kathleen!

A product I took notice of is the Chacott For Professionals Lip Colour 4-hole Customized Palette – ‘The Essential’. It is a lip palette with three basic, universally flattering shades. As what makeup artist Joanna Koh from Indiego Artisan says, it’s “a glamourous red, a neutral and wearable blush pink, and an intense purple. You can wear them individually, blot them down for a sheer look, or mix two to three shades together to get a whole new colour tone. Finally, top it off with clear gloss for a beautiful sheen!”


‘The Essential’

Customized palettes will be available for purchase at Chacott Freed of London, Plaza@Cosme 100AM as well as online at



Lovely ballerina dresses!




Beautiful beautiful “White Swan” tutu!


Guests and celebrity Sharon Au








Chacott even offers pointe shoe fitting for their customers! Please book your appointment with them before arriving 🙂 Get ready to feel like Sylvie Guillem of the Paris Opera Ballet or Natalie Portman in ‘The Black Swan’ as you step out in these delicate handmade foot feathers!


Calling all ballet dancers! Chacott Freed SG, the official suppliers to prestigious ballet companies and schools worldwide, would like to invite you to trade in your used and battered pointe shoes for a whopping 30% discount on any regular priced Chacott/Freed pointe shoes.


Chacott Makeup Color Variation featured in Cleo Singpore’s October 2013 issue

With beauty blogger Jerlene snapping a quick #ootd!

Many thanks to Camy & Beauty Direct for the invitation to Chacott Freed of London’s media launch and for sending me this mad pretty pink package with a handwritten note & confectionery! It includes Chacott Professional’s well known products like the Finishing Powder and Cleansing Water, Ju’s Kitchen’s fabulous brownie and sweet treats, all wrapped up thoughtfully with a beautiful golden ribbon. It totally made my day!

About Chacott

The history of Chacott started in 1950 in a period of time after the war when Mr. Makoto Tsuchiya found a pair of worn out pointe shoes in front of a shoe store. He dreamt of his future in the ballet and dance business. He had worked as a publisher of a movie magazine prior to this, started studying and creating pointe shoes, and brought them to ballet companies by himself.

The business was successful and growing as he established a company called Swan shoes, in 1961. Renamed to Chacott Co., Ltd. in 1974 its new brand name was launched with images that remain consistent through the present. Today, Chacott owns 30 directly-managed stores and is one of the top leading companies of ballet and dance manufacturers as well as retailers. Chacott product range includes pointe shoes, leotards, costumes and cosmetics for ballet, yoga, ballroom dance, rhythmic gymnastics and much more. Chacott has also set up dance studios which are beloved, expanding their business year after year. Chacott and Freed of London, another world famous pointe shoe maker, are also in a business relationship, and by cooperation have been expanding overseas business, since 1987.

Throughout their over 60 year long history, Chacott has kept its policy “Live along with art/culture”. Chacott has welcomed many famous dancers such as Margot Fonteyn, a British Prima top ballerina, Yoko Morishita & Tetsutaro Shimizu, Vladimir Malakhov, and many have given love to Chacott and lent their support for TV commercials, catalogues and produce collaborative ballet garments.

Chacott has become a worldwide well-known dance company, and Sylvie Guillem, Manuel Legris, Nina Ananiashvili as well as many more dancers stop by Chacott stores and give their compliments every time visit Japan.

About Freed of London

Freed of London was founded in 1929 by Frederick Freed in the heart of London’s theatre land. Still making shoes in England and with 85 years of experience handcrafting bespoke pointe shoes, Freed of London now produces over 200,000 pairs per year. Each pair of Freed of London pointe shoes is still crafted using Frederick Freed’s ‘turn-shoe’ method ensuring the expertise of their highly skilled shoe makers goes into each pair of pointes.

Two thirds of Freed’s pointe shoe are made to the specific requirements of dancers and are worn by Prima Ballerinas worldwide. In addition to this Freed of London’s pointe shoes are highly sought after by the most major ballet companies around the world.

Today Freed of London’s portfolio has developed to become not only synonymous with ballet and pointe shoes, but also the leading provider of dancer shoes across all genres. Freed of London’s attention to detail is evident in all of their high quality shoes for Ballet, Jazz, Tap, Character, Ballroom, Latin and Social Dancing.


ASIA STYLE COLLECTION 2013 | styleXstyle by MediaCorp

The inaugural Asia Style Collection 2013 (ASC) on 22 June 2013 drew over 6,000 visitors to the Singapore Expo for a day of music and fashion, with queues forming hours even before doors opened. The ASC is a celebration of Asian pop culture, combining fashion and music in an amazing one-day extravaganza. The event features the first-ever collaboration of Korea’s K-POP COLLECTION and Japan’s TOKYO GIRLS COLLECTION, with exciting performances by Asia’s marquee musical acts such as Girls’ Generation and 2NE1.


Event Details

Date:     Saturday, 22nd June 2013

Time:    1500hrs:   Carnival Hal // 1800hrs:   Fashion Show and Concert

Venue: Singapore Expo Halls 3 & 4

With local top model Sheila Sim helming the Singapore flag

A total of 23 Asian fashion brands such as Murua, Qnigirls and Depression showed off their latest pieces at the fashion and music event, organised by MediaCorp’s online fashion portal

Local celebrities like Zoe Tay and Jeanette Aw made their appearances, as well as a bevy of Asian supermodels who sashayed down the runaway, dressed in the latest in Asian fashion.

They also managed to catch performances by top music acts like Japan’s AKB48 and Thelma Aoyama.

Images below courtesy of

K-pop girl group Girl’s Generation performs at the Asia Style Collection 2013.

K-pop quartet 2NE1 perform at the Asia Style Collection 2013

Japan’s Thelma Aoyama rocks out during the Asia Style Collection 2013

Japanese hip-hop star AI at the Asia Style Collection 2013


Fashionable girls: Girl’s Generation meets the media backstage at the Asia Style Collection 2013

“We are very honoured to be able to participate in this event as we have a great interest in fashion, and we can look out for concepts for our future albums,” said Girl’s Generation leader Kim Taeyeon, who will be returning to Singapore with the group in October to hold a concert.

2NE1 poses for a photo after their gig during the Asia Style Collection 2013

Members of Japanese pop group AKB48 pose for the cameras at the Asia Style Collection 2013

Lena Fujii (left) and Tsubasa Masuwaka (right) were among the many top Japanese models who turned up for the Asia Style Collection 2013

Featured Fashion




TOKYO GIRLS COLLECTION, sometimes abbreviated as TGC, is a semi-annual fashion festival launched in 2005. This fashion event showcases the season’s fashionable street wear by domestic brands, and usually modeled by popular celebrities from various entertainment scenes and also by top character models.

See below for a clip of the TOKYO GIRLS COLLECTION 2010 show.


K-Pop COLLECTION is intended to bring together fashion and music performance, featuring K-Pop stars, supermodels, and Hallyu stars. The goal of the event is not only to enjoy simply wearing clothes, but to appreciate fashion, a K-Pop concert, and new trends in entertainment.

See below for a clip of the K-POP COLLECTION 2013 show.

styleXstyle COLLECTION

styleXstyle COLLECTION is a celebration of quality fashion from local emerging designers. This year’s collection features an eclectic mix of well-recognised Singapore brands, showcasing their latest creations, marking their debut styleXstyle exclusive designs for ASIA STYLE COLLECTION 2013.

Programme Line-up

From Japan

TOKYO GIRLS COLLECTION // AI // Thelma Aoyama // Other Japanese Artistes (Surprise!)


Media backstage interview with Thelma Aoyama

From Korea

K-POP COLLECTION // Girls’ Generation (SNSD) // 2NE1

From Singapore

styleXstyle Collection // MediaCorp artistes

Click here for more details on local brands

Also spotted are some GushCloud and fashion bloggers…




With Ash baby <3

If you’ve missed Asia Style Collection at Expo, you can still catch the fashion and music extravaganza when it’s telecast over Channel U on June 30.