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Samsung Invites YOU to Audi Fashion Festival – Tsumori Chisato AW2013

 Singapore’s annual premier fashion event, Audi Fashion Festival (AFF) returns for its 5th year bigger and bolder. Grandly celebrating its anniversary, the festival will be hosted from 15 to 19 May at the Marina Promenade, against the backdrop of the Singapore skyline. This year, the festival will be co-located with the Blueprint Tradeshow and Emporium, Asian Summit and Audi Star Creation at the waterfront and looks set to be more exhilarating and electrifying than ever before.

Themed ‘Crafting the Future’, this year’s festival will span a total of 5 days, featuring a mix of emerging and established top-class names from the international world of fashion and glamorous after-parties with headlining international acts, giving prominence to excellent artistry that will pave the way for the future.

The chosen theme for this year’s event, ‘Crafting the Future’ echoes the shared belief of all involved. […], the designers presenting their creations at the shows are offering their vision for the future.

– Mr. Jeff Mannering, Managing Director of Audi Singapore

In the spirit of the theme, AFF has chosen Singapore’s two most iconic models to star in the campaign – Supermodel Sheila Sim who has been featured in campaigns for Marc Jacobs, Loewe, Tiffany & Co. and Shanghai Tang and up-and-coming star Vivien Ong who recently graced the cover of February’s ELLE Italia and walked the runway of Paris Fashion Week.

Shot by Singapore’s renowned fashion photographer, Joel Lim, the campaign photoshoot remained sleek and modern, focusing on craftsmanship as Sheila and Vivien are accessorised with intricate cuffs and collars from Indonesian label, Toton, aligning the festival’s stance on supporting Asian designers. The captivating make-up on both models are designed by make-up label, NARS, featuring an edgy & futuristic look, with strong eyes and bold colours being the focus. Both models’ identical asymmetrical chin-length bobs, created by Redken, lend the campaign image a futuristic edge.

Here is the complete line-up for Audi Fashion Festival 2013:


Audi Fashion Festival Opening Show presenting The House of Herrera Fall 2013 with Mrs. Herrera and Carolina Herrera de Báez
The House of Herrera will be showcasing a selection of looks from the Fall 2013 collections of Carolina Herrera New York and her luxury lifestyle brand CH Carolina Herrera which includes women’s, men’s and accessories collections.

Hussein Chalayan A/W 2013 with Designer, Hussein Chalayan
Bringing his signature conceptual designs, British-Turkish designer, Hussein Chalayan will be closing the festival with his Autumn/Winter 2013 Womenswear collection. Fully established at the forefront of contemporary fashion design, the twice named British Designer of the Year is renowned for his innovative use of materials, meticulous pattern cutting and progressive attitudes towards new technology.


RAOUL A/W 2013 featuring American Supermodel, Erin Heatherton
After a successful show at the recent Milan Fashion Week, Raoul will be bringing home the same collection with Victoria’s Secret Supermodel, Erin Heatherton, opening their show at the festival.

Tsumori Chisato A/W 2013 with Designer, Tsumori Chisato
Chisato’s signature style was identified with the innovative use of luxurious textiles, intricate beading, embroidery, appliqués and prints on her designs.


Ashley Isham A/W 2013 with Designer, Ashley Isham
London-based Singaporean designer, Ashley Isham, returns to the AFF tent with a breathtaking A/W collection. Recognised for his signature draping and strong tailoring, Isham’s distinctive blend of glamour and styling has won him many loyal fans.


Zardozë Fall/Winter 2013 and Panthea 2013
Singapore-based independent fashion label, Zardozë, will debut their first-ever show at the festival with their Fall/Winter 2013 and Panthea 2013 collections. The show will close with a show-stopping, one-of-a-kind diamond dress. Made in an atelier in Paris, it features 130-carat of diamonds and is valued at over half a million dollars.


Parco next NEXT Showcase
Parco next NEXT will feature its new batch of fashion design incubator project designers.

Audi Star Creation – 2012 Capsule Collection
Audi Star Creation 2012 Winners, Ko Youngji (South Korea), Roderic Wong (China) and Soravit Kaewkamon (Thailand) will be presenting their respective capsule collections.

Future Fashion Now (FFN)
Future Fashion Now (FFN) also returns this year for its second run featuring Asian designers including Ong Shunmugam.


The festival looks set to open with a bang and propel local fashion scene further into the international spotlight.

Tickets go on sale at SISTIC from April 2013 onwards.

Images credit: Audi Fashion Festival

Here’s the catch you’ve been waiting for!

I’m giving away 4 pairs of tickets to:

Audi Fashion Festival – Tsumori Chisato AW2013

Date: Friday, 17 May 2013

Time: 8PM

Venue: Tent @ Marina Promenade


This is to celebrate Samsung’s collaboration with Club 21 for the Club 21 phone app preloaded exclusively on the GALAXY S4 With LTE.

The Club 21 app is preloaded exclusively on the GALAXY S4 With LTE. Access style at your fingertips with the Club 21 app. Follow the latest trends of over 200 Club 21 brands, get alerted to promotions and locate boutiques near you. A secure login allows Club 21 Cardmembers to access full membership’s rewards and privileges on-the-go.


The GALAXY S4 With LTE introduces exciting features that are suitable for every fashionista:

  • Dual Shot lets you take a photo with the front and rear cameras at the same time so that you can be amongst the models on the catwalk.
  • Capture iconic fashion shows using Animated Photo which allows you to pick a part of the photo to move while others remain still.
  • Rock on with Group Play, a feature that wirelessly streams music and photos so that you can bring your party anywhere, anytime.
  • When you look away from your phone, Smart Pause instinctively stops whatever you’re watching, so you don’t miss a beat.

A snapshot of Tsumori Chisato’s SS13 Collection

To win yourself a pair of tickets to the Audi Fashion Festival – Tsumori Chisato AW2013 fashion show, simply email ( me your name, email address and a screenshot to show that you’ve downloaded the Club21 app on yor mobile phone to qualify! Results will be announced on 16 May 2013 (Thursday, AM).

Good luck! <3