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I am a JRunway Ambassador + Pop-Up Store @ Orchard Gateway!

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It’s OFFICIAL: I’m so thrilled and excited to join JRUNWAY (?????????as their Ambassador! ??? Watch this space as I reveal more styles and clothing from the Japanese multi-label boutique and Fashion Republic!

Meanwhile, JRunway has launched their roadshow at Orchard Gateway, Level 1, Event Space, from 20 – 26 June. You can personally preview the latest fashion trends and items from Japan and get them exclusively online – 10 new brands now available at www.JRunway.com!

Quote ? MELISSAJANE15 ? for $15 off with min $60 purchase! ??

Orchard Gateway Roadshow

JRunway Ambassadors

Check out @jrunway_aw on Instagram for the latest updates, promotions and #JRunwayAMB styles!

Jrunway Bottoms

New arrivals on WWW.JRUNWAY.COM, like these cool bottoms…

Cat Sweater Dress

Don’t you just love this Cat Sweater Dress too? It’s super adorable! ?

Preview of the Pop-Up Store at Orchard Gateway! So many gorgeous apparels and accessories to browse & shop, don’t miss it! ?

How do you like my outfit from JRunway? 🙂

Wearing new brand at JRunway: Le Reve Vaniller. I’m so in love with their romantic and feminine collection!

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Shop here for more styles!

Some of the other brands I adore at JRunway:

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GRANIPH

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WEGO

casselini

CASSELINI

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PEACH JOHN

Quote ? MELISSAJANE15 ? for $15 off with min $60 purchase on www.JRUNWAY.com! ??

JRunway Singapore

CATHAY CINELEISURE ORCHARD
8 Grange Road
#03-05
Singapore 239695

Operating hours
Mon to Sun: 12noon- 9.30pm

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Love, everyday. Till next time!
Instagram / / @melissajaneferosha
Tweet / / @melissajanefrs

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Singapore’s Top Online Destination for Your Favourite Fashion Finds!

I began shopping on Zalora at least a year ago, and never stopped visiting since! I love their frequent newsletters and promotions which highlighted brands and fashion items that often catch my attention, “seducing” me back to the site to shop for more!

Backtrack to the Chinese New Year period, I was updating myself with their new festive collections at their CNY Boutique with brands like Ezra, Inner Circle and the Melinda Looi x Amber Chia collaboration.

If you’re looking for a cheongsam/qipao, I’ll recommend Zalora to begin your discovery for a whole range of beautiful ones that are currently on sale post CNY.

And there was Valentine’s Day that just passed – I had spent 4 memorable days in Hong Kong with my boyfriend Ash. Before the trip I was busy prowling through Zalora again for a pretty outfit to wear on 14 February there. Zalora instantly comes to my mind when I have to search for something fast and fuss-free, as to me it’s a one-stop shopping destination with a fast check-out/payment system. Exactly what I need when I have to make a purchase on the go amidst my busy schedule!

Here’s a snapshot of Zalora’s Valentine’s Day page(s):

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“According to Charles M. Schulz, the creator of the beloved Peanuts comics, “All you need is love. But a little chocolate now and then doesn’t hurt.” Indeed, love and some chocolate may be the best way to celebrate Valentine’s Day yet.

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Observed on 14 February every year, it began as a day to celebrate the Christian saint Valentinus, who was imprisoned for performing weddings for soldiers. 18th century England saw its evolution into a special occasion for lovers to express their love for each other by presenting flowers and chocolates and sending cards known as “valentines” to the ones they love.

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A survey done in 2008 showed that Singaporeans are among the biggest spenders on Valentine’s Day, as 60 per cent indicated they would spend between S$100 and S$500 in the days leading up to the holiday. With the tantalising V-day offers at ZALORA, is that any wonder that is so? Whether you’re all loved up or a strong sexy single, you’ll fall in love with the deals at ZALORA Singapore this Valentine’s!”

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I love how “put-together” Zalora’s lookbooks are – here’s one on “Dinner Date” – doesn’t it give you splendid ideas on what you may wear to impress your hot date?

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Lookbook – Casual Cool

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Lookbook – Party It Up!

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Zalora Magazine is where you satisfy your fashion urges for a trend report or be simply swept away by how fast Zalora is becoming the next ASOS! I’m impressed at how Zalora is welcoming multiple brands into its harem so quickly, the newest being Brazilian footwear brands Carpodate, Dumond and Lilli’s Closet. Bata for Zalora is also coming our way so be prepared for these exciting new collaborations! I can’t wait! Also do look out for the Editor’s Picks, Blogger Spotlight, the various Lookbooks, and they even have a section for Men’s fashion and top trends for the boys.

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Thus far, some brands that I’ve frequently browsed (because they embody the style that I carry) are Ezra, Inner Circle, Melissa Shoes, River Island, New Look, Nine West, Koumi Koumi, Something Borrowed, Pretty Little Things and newcomer MANGO. Definitely looking forward to more brands coming in to be housed at Zalora! 😉

Here’s showcasing some of my purchases from Zalora via recent professionally taken shots:

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Above images part of a fashion videography project showcasing fashionistas in Singapore in street-style get-ups.

Featured above:

River Island’s Colour Block Waterfall Biker Jacket

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Featured above: I.C by Inner Circle’s White Dottie Leather Trim Skirt

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Featured above: Embroidered Bomber Jacket by Koumi Koumi

Photoshoot images credit to William of BKPhoto

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Dainty Flower Bracelet and Washed Out Strap Watch by Something Borrowed

Some accessories I got, just for the fun of shopping online since they’re so affordable (and pretty) anyway!

Tempted to go on a Zalora shopping spree now? Log on to the leading online fashion and beauty retailer in Singapore and shop your hearts out! Do check out ZALORA SG’s Pinterest for your dose of the latest fashion news and hits!

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New Look’s AW13 Fashion Preview & Workshop @ Suntec City Tropics

Your Outfit of the Day (or #OOTD) can either make or break your look of the day. As much as I love to style myself (and others), and look at fashion everyday, browse the latest trends on my Instagram and social media platforms, I do occasionally make mistakes too – mostly duped into buying clothing which may look good on stick-thin models but not on my petite-and-not-so skinny frame. Also because I jump on loud, pretty colours and statement pieces with bold prints, they often do not outlast the season nor are versatile enough to be worn repeatedly.

These are some classic examples of fashion disasters or wardrobe malfunction:

Seriously, Kristen? Those shiny granny panties?!

The Care Bears rejoice as a pantsless Rihanna takes them out for a fun night on the town. They haven’t been this excited since the annual Fluff Your Stuffing Day in the Kingdom of Caring.

What is this? An overgrown Christmas tree? Or a ketupat wannabe? Fresh peplum hell, really.

Ok, I had digressed. I’m no Kate Moss, who can pull off almost anything she wears – but I certainly learned a thing or two at last Saturday’s New Look event at Suntec City Tropics (organized by Omy.sg), where we got to preview the British global fashion retailer’s Autumn-Winter ’13 Collection. What I really love about New Look is that they have really versatile, updated pieces for every season without the intent to break their customers’ banks. They have both statement numbers as well as well-thought out coordinates that will spice up, or boost, any girl’s wardrobe. This Autumn Winter (AW), New Look has identified some key themes/styles that are superbly outstanding and memorable, yet complementing the high-street layman’s lifestyle (without the extravagance) – Baboushka, New Model Army and Grunge.

New Look Logo

A little introduction on New Look:

  • Founded in 1969
  • British fast fashion brand
  • Currently the 2nd largest retailer in the UK Women’s clothing and accessories
  • Fashion forward items at value pricing
  • Brand Pillars: fashion excitement, value and newness
  • Translate the latest trends from the catwalk, celebrities and the streets
  • Weekly new designs arriving in stores

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THEME: BABOUSHKA

Description: Rich colours, sumptuous fabrics and decadent prints give the “Baboushka” collection folkish flair and rustic Russian charm. Faux fur coats are worn over delicate, embroidered blouses teamed with washed ripped denim and a colour-block beanie for a snug and stylish look. Shearling lined bikers sit next to floral pussy-bow blouses, whilst heavily patterned knits are perfect with a flirty peplum jacquard skirt.

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Burgundy, teal and navy are key tones of this cosy, wintry collection. Prints and textures are layered up with accessories to create an opulent look that is rich in autumnal colours, luxurious textures and statement jewels.

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Baboushka focuses on ravishing knitwear, intricate embroidery and statement outerwear that is effortlessly stylish and loaded with luxe.

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Stylist Melissa sharing with us all about how to style BABOUSHKA and came up with a couple of outfits to illustrate this trend.

Inspiration: Tapestry Florals, Russian Glamour (embroidered lace accents, Russian influenced motifs)

THEME: NEW MODEL ARMY

Description: Sharp lines, structured shapes and classic cuts work effortlessly together to give New Model Army its unique simplicity.

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Fabrics are luxe, silhouettes are clean and colours are powerful and bold. Delicate sheer sleeves with a hint of shimmer add a feminine twist, whilst faux-leather panelling on coats and jackets give an alternative hard edge. Quilting adds a sports luxe touch to the collection alongside graphic tees, giving New Model Army’s fashion recruits casual, off duty style with a premium edge.

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Monochrome is key and provides a neutral base that works to make the accent colours, scarlet and cobalt, hyper pop. Prints are statement with daring leopard and graphic checks used to transform must-have staple pieces.nma4 nma5 nma6

New Model Army is essentially a collection of wardrobe VIPS reworked with indulgent textures, luxe fabrics and injected with a burst of colour or print. The concept is simple, the outcome is anything but.nma7 nma8

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I like the structured, bright red blazer with a graphic leopard print tee look. Casual yet oh-so-chic!

Inspiration: Leather details, zips, animal prints, asymmetricals

THEME: GRUNGE

Description: A mash-up of hard-edged embellishment, bold print and tough texture gives “Grunge” a cool, carefree confidence. Leather pencil skirts, fishnet tights and distressed biker jackets give a harsh twist to feminine ditsy print dresses and over-sized check shirts. Fur trimmed canvas parkas, textured cardigans and graphic print tees keep things casual and effortlessly edgy.

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The colour palette is muted, lifted by florals and checks that are thrown into the mix. Studs, chains and spikes are key details that toughen up an outfit whilst a knitted beanie hat is perfect for pulling the look together.

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This collection contrasts tough and rough with pretty, ultra-feminine highlights to capture the true spirit of 90’s “Grunge”.

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Inspiration: Dark Blooms, Tartan

After the style “advisory session”, there was a mini contest to style our chosen models (10 teams were formed) according to the 3 key styles. The team which interprets the respective themes best wins!

Younhi, Eileen and myself got…..

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And we remember it’s all about the folkish flair and rustic Russian charm! Not forgetting some quick style tips for autumn – 1) lose the bulk,  2) layer with thin garments and 3) sleeveless items!

Excited as adolescent girls in a teenage dream, we went about the whole store at Suntec City Tropics fishing up the appropriate pieces that fit this style. It was so much fun whisking pretty apparels off the racks and rattling off our opinions while coming to a consensus on the “perfect Baboushka look”.

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With pretty and svelte Eileen as our model, we got the “first draft” out as she emerged from the changing room…

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Then we got the almost final look….minus the finishing touches!

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And just before the contest ended, we topped off our doll with a stylish black clutch with studded jewel details and a pair of shades before whisking this “trophy” gleefully to be placed with other “trophies” for judging time! Each team stepped forward to present their model while explaining their respective interpretations of the designated themes and choice of apparels/pieces on them.

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Yes, another “Baboushkan” team pictured above!

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This was when my team presented – image credits to chiamhuiy.com

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Image credits to mypeaceofheaven.com. I wish I were 10cm taller and 5kg lighter! Maybe I should’ve worn platforms….but before I rant further, THANK YOU OMY.SG and New Look for making us the winning entry for the mini-contest! YAYYYY $15 each to spend on anything we want in the store 🙂

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Younhi, Eileen and I <3 Thank you both of you for making this activity so awesome!

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Image credits to alittletypical.wordpress.com – Winning team with style advisors

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Great to meet all the blogger-fashionistas at this NEW LOOK event. See you all again soon and thank you once again, OMY.SG and New Look Singapore (Instagram: #NewLookSG) for the kind invitation 🙂

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A special “hello!” shout-out to my Korean friend Younhi Park – it’s fantastic to see you again after Singapore Blog Awards! 😀 She’s an absolutely stunning mother of 2!

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Exclusive Promotion for Readers!

Quote “omy bloggers” at New Look stores and receive a 10% discount on regular-priced items (valid from 14 to 30 September 2013). Quick! Visit New Look outlets to check out the collections!

Just in case you haven’t gotten enough of the visual diarrhea of the hottest fashion and trends this season, here are my choice picks from the New Look Autumn Winter 2013 Collection! Enjoy!

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FASHION Magazine Summer 2013 Cover: Lana Del Rey

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Photographed by Mark Williams and Sara Hirakawa. Styled by Heidi Meck. Fashion direction by Zeina Esmail. Creative Consultant, Johnny Blueeyes. Hair by Anna Cofone for Emma Davies/Oribe. Makeup by Pamela Cochrane for Nars. Manicure by Ashlie Johnson for the Wall Group/Chanel. Fashion assistant, Melissa Watanabe.

There are so many questions surrounding Lana Del Rey. As one of the most enigmatic pop stars of this generation, the 27-year-old talent stands as a sphinx in a sea of overexposed bold face names. Taking a break from recording “Young and Beautiful“—her just-released track off The Great Gatsby soundtrack—the Queen of Sadcore escaped from the confines of the L.A. studio she was toiling in to spend a day shooting with FASHION magazine in Malibu’s Zuma Beach area. The breath-taking beachfront spot Del Rey handpicked for the cover seemed to transport the crew into her dreamy world of ‘50s pinups and MGM icons, evoking the essence of Lana Del Rey videos off her debut, Born To Die, her latest E.P. Paradise and her new duet, “Summer Wine,” which features her boyfriend Barrie-James O’Neill.

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Top, $1,795, by Gucci. Jewellery, Del Rey’s own, worn throughout.

Here are a few of the highlights from the upcoming FASHION Magazine Summer 2013 Cover story on Lana Del Rey:

On the inspiration behind her cover look: ?“Every shoot I do, I have a theme. I’ve been watching old Spanish films and my new record has a Spanish guitar on it so that actress-signorita vibe so its been on my mind. We always listen to The Eagles “Hotel California” while we get ready.

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Top, $165, by Catherine Malandrino. Skirt, $325, by Pink Tartan.

On women she admires: ?“I believe in Amy Winehouse. I know she’s not with us anymore but I believe she was who she was and in that way she got it right. I would say an actress like Lauren Bacall also got it right. She never let anyone [persuade] her to be something she wasn’t. She was strong. She always looked like she knew what she was doing.”

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Bra and briefs, both price on request, and earrings, $1,200, by Dolce & Gabbana.

On being called anti-feminist: “I get it. It looks like I’ve chosen a path of submission. But I’m a modern day woman in so many senses. I pay my way and work hard for things but it is my choice that at the end of the day I have a dominant male in my life that is hands-on. Someone who wants what he wants the way I do. I get so tired of trying to have it only my way, it’s nice to have someone else who also has their life and opinions. I have to be so assertive in life that its nice to feel escape through a really passionate romance.”

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Jacket, $5,305, by Miu Miu.

On her romance with Scottish rocker Barrie-James O’Neill: “He’s on tour and opens for me. We sing some Nancy Sinatra and Lee Hazelwood duets together. I’ve been seeing him for a year and a half and he’s even more of a meticulous, devout artist than I am.  He can’t keep his hands off the piano, ever. Whenever I’m not writing he always asks, ‘why aren’t you writing?’ We kick each others asses. We give each other input every night.”

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Top and skirt, both price on request, by Giambattista Valli. Cuff, $1,450, by Chanel.

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Dress, $2,900, by Sally LaPointe.

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Jacket, $4,550, and dress, $6,450, both by Chanel.

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On her musical philosophy: “Einstein said ‘your imagination is more important than intelligence,’ and I have a very, very big imagination. I love to live in my internal world and will never stop seeking influences and visions for my art.

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Adapted from fashionmagazine.com

“Young and Beautiful” by Lana Del Rey, for the motion picture “The Great Gatsby”

Original Soundtrack MV

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Valentine’s Day [two zero one three] Special II!

nextShop the hottest Valentines Day looks and inspiration.

Click on the below images to reveal my choice pick!

The Bohemian Glam theme is also a perfect theme for a romantic and sensual Valentine’s

My recommendation: Candice Couture Maxi from the New Chateau Versailles Collection, Forever New

For Him.

Inspirational makeup and beauty care for your perusal please….

Electric Hues. Paint yourself in the colors of Mardi Gras with this limited-edition eye shadow palette that creates modern, monochromatic effects. MAKE UP FOR EVER Technicolor Palette, $45. Shop now.Flash Some Skin. Make them blush. Urban Decay's newest NAKED palette touts a bronzer, highlighter, and rose blush for a radiant glow. Urban Decay Naked Flushed, $30. Shop now.Fat Tuesday, Full Lips. This jumbo lip pencil uses nourishing vitamin E and hyaluronic spheres to deposit full-looking color and a glossy finish. NARS Velvet Gloss Lip Pencil, $25. Shop now.Instant Recovery. Hit refresh with Japan's best-kept beauty secret: an antioxidant-rich antiaging oil that firms, hydrates, and protects all skin types. Boscia Tsubaki Beauty Oil, $46. Shop now.Drama Queen. Express yourself with a vitamin-enriched mascara that lengthens, curls, and adds instant volume from every angle. Yves Saint Laurent MASCARA VOLUME EFFET FAUX CILS SHOCKING — Voluminous Mascara for a False Lash Effect, $30. Shop now.A Parade Of Couture. Live life to the fullest. This decorative coffret contains four joyful minis: Juicy Couture, Viva La Juicy, Viva La Juicy La Fleur, and Couture Couture. Juicy Couture Coffret ($156 Value), $49.50. Shop now.Rested & Revitalized. This potent eye cream uses time-released retinol and micronized ruby crystals to fight wrinkles for a luminous, well-rested effect. Dr. Brandt Glow by Dr. Brandt Revitalizing Retinol Eye Cream, $55. Shop now.

 Accessories for a SPRING getaway on Valentine’s Day

Lessons from the Pros: Flower CrownsFebruary Lookbook: Tripping DaisiesRomp through a field of dreamsShop the LookbookDeliver flowers right to your closet

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Paperman (2012)

written by Walt Disney Animation Studios

An animated short that follows the story of a lonely young man in mid-century New York City, whose destiny takes an unexpected turn after a chance meeting with a beautiful woman on his morning commute. Convinced the girl of his dreams is gone forever, he gets a second chance when he spots her in a skyscraper window across the avenue from his office. With only his heart, imagination and a stack of papers to get her attention, his efforts are no match for what the fates have in store for him.

Enjoy and Happy Valentine’s Day!

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Zara: Lookbook TRF November‏

Zara newsletterTRF

SHEER BLOUSE WITH DIAMANTE CUFF

SHEER BLOUSE WITH DIAMANTE CUFF WOOL COAT WITH KNIT COLLAR GEM-STUDDED BAGGY JEANS PLAIN HEEL ANKLE BOOT

OVERSIZED CABLE KNIT CARDIGAN

METALLIC THREAD JACQUARD PATTERN BOMBER JACKET METALLIC THREAD JACQUARD PATTERN TROUSERS

SHEER BLOUSE WITH DIAMANTE CUFF WOOL COAT WITH KNIT COLLAR GEM-STUDDED BAGGY JEANS

SHEER BLOUSE WITH DIAMANTE CUFF JACQUARD TROUSERS PLAIN HEEL ANKLE BOOT

OVERSIZED SWEATER VINTAGE STYLE LINEN T-SHIRT PATENT COURT SHOE

WOOL MILITARY JACKET WITH GOLD PIPING CASHMERE SWEATER WITH LOW BACK FRILL SKIRT

TWO-TONE ZIP JACKET SWEATSHIRT WITH CONTRASTING SHOULDERS RIPPED DENIM SHORTS

OVERSIZED SWEATER BAGGY CROSSOVER CHECKED TROUSERS PLAIN HEEL ANKLE BOOT

WOOL MILITARY JACKET WITH GOLD PIPING

CROWN-PRINT SWEATER EMBROIDERED EAGLE T-SHIRT BAGGY CROSSOVER CHECKED TROUSERS

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