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ASIA STYLE COLLECTION 2013 | styleXstyle by MediaCorp

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The inaugural Asia Style Collection 2013 (ASC) on 22 June 2013 drew over 6,000 visitors to the Singapore Expo for a day of music and fashion, with queues forming hours even before doors opened. The ASC is a celebration of Asian pop culture, combining fashion and music in an amazing one-day extravaganza. The event features the first-ever collaboration of Korea’s K-POP COLLECTION and Japan’s TOKYO GIRLS COLLECTION, with exciting performances by Asia’s marquee musical acts such as Girls’ Generation and 2NE1.

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Event Details

Date:     Saturday, 22nd June 2013

Time:    1500hrs:   Carnival Hal // 1800hrs:   Fashion Show and Concert

Venue: Singapore Expo Halls 3 & 4

With local top model Sheila Sim helming the Singapore flag

A total of 23 Asian fashion brands such as Murua, Qnigirls and Depression showed off their latest pieces at the fashion and music event, organised by MediaCorp’s online fashion portal styleXstyle.com.

Local celebrities like Zoe Tay and Jeanette Aw made their appearances, as well as a bevy of Asian supermodels who sashayed down the runaway, dressed in the latest in Asian fashion.

They also managed to catch performances by top music acts like Japan’s AKB48 and Thelma Aoyama.

Images below courtesy of styleXstyle.com

K-pop girl group Girl’s Generation performs at the Asia Style Collection 2013.

K-pop quartet 2NE1 perform at the Asia Style Collection 2013

Japan’s Thelma Aoyama rocks out during the Asia Style Collection 2013

Japanese hip-hop star AI at the Asia Style Collection 2013

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Fashionable girls: Girl’s Generation meets the media backstage at the Asia Style Collection 2013

“We are very honoured to be able to participate in this event as we have a great interest in fashion, and we can look out for concepts for our future albums,” said Girl’s Generation leader Kim Taeyeon, who will be returning to Singapore with the group in October to hold a concert.

2NE1 poses for a photo after their gig during the Asia Style Collection 2013

Members of Japanese pop group AKB48 pose for the cameras at the Asia Style Collection 2013

Lena Fujii (left) and Tsubasa Masuwaka (right) were among the many top Japanese models who turned up for the Asia Style Collection 2013

Featured Fashion

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TOKYO GIRLS COLLECTION from Japan

TOKYO GIRLS COLLECTION, sometimes abbreviated as TGC, is a semi-annual fashion festival launched in 2005. This fashion event showcases the season’s fashionable street wear by domestic brands, and usually modeled by popular celebrities from various entertainment scenes and also by top character models.

See below for a clip of the TOKYO GIRLS COLLECTION 2010 show.

K-POP COLLECTION from Korea

K-Pop COLLECTION is intended to bring together fashion and music performance, featuring K-Pop stars, supermodels, and Hallyu stars. The goal of the event is not only to enjoy simply wearing clothes, but to appreciate fashion, a K-Pop concert, and new trends in entertainment.

See below for a clip of the K-POP COLLECTION 2013 show.

styleXstyle COLLECTION

styleXstyle COLLECTION is a celebration of quality fashion from local emerging designers. This year’s collection features an eclectic mix of well-recognised Singapore brands, showcasing their latest creations, marking their debut styleXstyle exclusive designs for ASIA STYLE COLLECTION 2013.

Programme Line-up

From Japan

TOKYO GIRLS COLLECTION // AI // Thelma Aoyama // Other Japanese Artistes (Surprise!)

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Media backstage interview with Thelma Aoyama

From Korea

K-POP COLLECTION // Girls’ Generation (SNSD) // 2NE1

From Singapore

styleXstyle Collection // MediaCorp artistes

Click here for more details on local brands

Also spotted are some GushCloud and fashion bloggers…

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With Ash baby <3

If you’ve missed Asia Style Collection at Expo, you can still catch the fashion and music extravaganza when it’s telecast over Channel U on June 30.

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Liese Hair Spray – Your Beautiful Locks’ Next Best Friend!

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After the success of Liese’s Bubble Hair Color launched into the beauty market, many girls are clamoring over the next wonderful hair product to be launched – I’m pleased to review Liese’s new and best selling hair sprays in Japan! We all underestimate the importance of hair spray as no matter how you style your hair, without setting the design and style with spray, the effect seldom lasts, and you start getting disappointed at why our curls get lost halfway down the street. Unfortunately, many sprays produce the “hard-nosed” effect so that your hair looks unnatural and all set in stone. But no, we all want silky soft glossy hair while maintaining the fact that we actually bothered to have our hair styled. What I call the “supermodel sensation”!

Yes, using my favourite girl Cheryl Cole as an example of the effect we all desire – GORGEOUS LOOKING HAIR that looks all ready for the red carpet!

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Introducing Liese’s Super Hard & Liese Free Arrange Hair Spray!

Thank you EK Media and Liese for the kind sponsorship – the two cans of spray came in a nice pink basket and 3 hair bands! Such a sweet, thoughtful packaging that even my Mum noticed 🙂

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Liese Super Hard
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After using the Super Hard Spray – I was trying to create a natural volume in my wavy hair – by spraying the inner layers of my hair, near the roots. Its Instant Lock Technology keeps all kinds of hairstyles in place all day long while giving hair a smooth texture and light, fruity fragrance.

Noticed how more volume is created without making hair look like an unforgivable mess – sexy?

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Below result – if you like the tousled, just out of the bed look.

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preparation

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Free and loose and natural.

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Condition of hair remains smooth and tangle-free without brushing/combing.

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I love the natural softness of the hair that’s good for tossing about 😛

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For more information on the Super Hard Hair Spray and Free Arange Hair Spray, please click on the attached links.

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Embrace Your Natural Beauty with The One Stop Ion Cleanser Device – The Hitachi HadaCRiE Cool!

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My “shocked/surprised” expressions tells everyone the wonderful surprise that lies waiting for me!

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Come experience easy beauty in the comfort of your own home with the Hitachi HadaCRiE Cool!

It’s all really simple.

Beauty mogul Helena Rubenstein famously said, “There are no ugly women, only lazy ones”. And you’d be hard-pressed to disagree judging by the complex skin care routines the women of today have adopted, or rather, how commercialization has convinced so many women around the world to believe that they require 1001 types of skin care and beauty products just to look like you’ve been taking care of your face relatively well.

Do you think your daily skin care regimen is enough to keep your complexion clean, clear and luminous? I believe that you don’t need to pile on the makeup to make your skin appear flawless. Definitely, a powdered face with beautiful eye makeup can dramatically enhance a woman’s picture, but porcelain complexion lies in the heart of true beauty. Regular facials for deep cleansing can give your skin a huge boost and much-needed pampering, but to go for daily facials is unrealistic (costly + time-consuming) and usually, quite impossible in our hectic lives.

So how to achieve a good complexion? Never be lazy with your face cleansing. Never skip steps so that you may “save time”. Never compromise on the little steps that will contribute to a beautiful, clean face. It’s an amazing, refreshing feeling to have your face deep cleansed on your own. I can’t stand it when my skin feels oily and sticky. That only means the higher probability of breakouts due to the accumulation of oil, dirt and bacteria in the pores, hence enlarging them in the process as well. Ewwwww!

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Have you seen the above device – the Clarisonic? Some swear by its prowess but I haven’t tried it before. Though last I heard from a girlfriend it doesn’t work so well. But the reason why it even exists – we have to get our face the deep and thorough cleansing it deserves, especially after a long, hard day.

Welcome to the world of the Hitachi HadaCRiE Cool (Model: CM-N10000) ($499) and FaceCRiE series (from $199) — two handy beauty devices that provide fast professional beauty results from the comfort of your home.

CM-N10000 Shots

Using the power of ionisation the HadaCRiE Cool comes with four modes that will gently purge deeply-embedded dirt, moisturise and tighten your pores to reveal refreshed and radiant skin.

I’m really excited and honoured to be one of 10 beauty bloggers selected by Hitachi to share my experience on the HadaCRiE Cool with YOU, my beloved readers! From 25 March till the next 3 weeks, do frequent this space as you can expect to win yourself a Hitachi FaceCRiE and more by reading and voting if you will for me and my humble blog melissajaneferosha.com.

FaceCRiE

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Close up of the FaceCRiE

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If you’re familiar with my blog, it’s just coincidental that I just migrated to this new skin, do you like it? Pretty dreamy and “princessy” with the theme of carnivals, pin-up girls and balloons 😀 But please bear with the temporary bugs and slight errors if you will, I’m still trying my best to get all the nitty-grittys fixed! Thanks for your patience~!

Back to the HadaCRiE Cool, I just can’t wait to share more about my new favourite product!

Your essential beauty tools

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It comes in really pretty packaging and an adorable Travel Pouch that packs every bit of goodness (tools) of this essential product! I love just how thoughtful and intuitive the design is! Open it up and vroom! What a pleasing visual effect!

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A very feminine concept – with bottles of nail varnish, lipsticks and other makeup products as the backdrop of the kit’s interior design, you see little pouches labeled “cleanser”, “toner” and “moisturizer” and on the other side, “charger”, “cotton wool” and the HadaCRiE Cool handheld device itself. Just opening up the pouch makes me cheerful and excited – the power of beautiful packaging that intrigues activity!

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Touted as “Japan’s No.1 beauty gadget”, the HadaCRiE Cool brings skincare to a whole new level. The Hitachi HadaCRie cool provides a multi-tasking facial cleaning and massage system that will simplify yet improve your skincare routine. It uses the power of ionization to gently purge deeply-embedded dirt from pores, a process which normal facial cleansing cannot achieve. Here’s an illustration:

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4 Steps to perfection

The secret to beautiful skin - cleansing your pores

Cleanses & tightens pores

It's so simple you can use it everyday

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The HadaCRiE Cool in real life and close up! I felt mighty and empowered holding it! 🙂

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As mentioned, the 4 power modes, timed to be 5 minutes each, except for the Cool-Aesthetic (3mins only) –

  1. CLEANSING – The power of ions removes deeply-embedded dirt and grime in pores
  2. MICRO-PAT – Enhances moisture absorption into skin
  3. MOISTURIZE – Deep moisturizing treatment
  4. COOL-AESTHETIC – Cools skin and tightens pores

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And the HadaCRiE Cool is ON! Hitachi’s MicroStep Waveform technology (Japanese Patent No. 4583045) emits fine but high frequency waveforms that reduce stimulation to the skin. Titanium Metal head is gentle and pampering, and suitable for sensitive skin.

After each operation, there will be a beeping sound and device will turn off automatically. You may choose high or low level intensity modes according to your skin’s needs!

Before (left picture) vs After (1 week later)

The above image shows the tightening effects of skin pores (on cheek’s surface) after using the Hitachi HadaCRiE Cool. Specifically, a comparison of pore size, between skin before the use of Cool-Aesthetic mode, and skin that uses Cool-Aesthetic mode once a day for a week.

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Back of the device. Fingers should maintain contact with panels on either side. Place device head gently on skin, avoiding areas around the eyes and ears. Starting from the center, gently glide over face in an outward motion. I’ll be demonstrating how to use the HadaCRiE Cool in my next post via a video! It’s going to be the first time I’m posting a self made video, so exciting! Please kindly support okay!

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I may appear to have relatively “good skin” – I admit my complexion has improved a lot from my days of annoying acne – but notice that my nose still looks “shiny” in the picture because it’s quite oily! Then again, it’s after a long work day and I really wish that an effective skin cleansing regime can further improve my skin’s condition and keep it relatively oil free all day. It’s possible if you work hard in masking, going for regular facials/facial treatments, applying suitable skin care at least twice a day and of course, using HadaCRiE Cool daily!

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With light makeup on, after a full day at work. Skin feels tired and dull, in need of a rejuvenation!

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On closer look and another lighting, you can actually see the imperfections like oiliness, enlarged pores, whiteheads and blackheads and even very minor acne (on chin area).

Follow me as I’ll continue to review the HadaCRiE Cool in this space and document how my skin has improved (or not?!) using this product, via OMY SG blog and my Wonderland 😉

If you really can’t wait to lay your hands on the HadaCRiE Cool, you may purchase it at the following outlets:

  • Gain City Marina Square & Changi City Point
  • Parisilk 46 East Coast Road #01-01 East Gate

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About Hitachi Consumer

Hitachi Home Electronics Asia (S) Pte Ltd, a subsidiary of Hitachi Ltd, Japan and Hitachi Asia Ltd., markets consumer & multimedia products in Singapore and the region.

About OMY.SG

omy.sg is Singapore’s first bilingual-friendly (Chinese and English) interactive web portal by Singapore Press Holdings Ltd (SPH). It is available on mobile platforms via two apps on both iPhone and Android – omy News and omy Showbiz.

The portal provides the latest news and info-tainment for web-savvy users who want to be engaged and involved with the news they read. omy.sg enjoys over 15 million page views* from 550,000* unique visitors per month, and is one of the top news/entertainment/blog sites in Singapore.

omy.sg also manages a community of 3,000 bloggers registered with the omy Blog Club and is the only media in Singapore organising a series of social media events annually under its Singapore Social Media Fiesta branding, covering major social media platforms.

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New Product Launch – K-Palette 24H Real Lasting Eyeliner (Waterproof Micro)

For fans of K-Palette, they’ve just launched a new product – the K-Palette 24H Real Lasting Eyeliner (Waterproof Micro)!

K-Palette’s best-selling item, 24H Real Lasting Eyeliner (Waterproof), has sold 2.5 million pieces so far in Japan (1 sold every 24 seconds!) and is now back with an improved version! With an impressive super micro thin brush of just 0.05mm, K-Palette 24H Real Lasting Eyeliner (Waterproof Micro) boasts of the same reputable features as the award-winning 24H Real Lasting Eyeliner (Waterproof)!

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Its 0.05mm super micro fibre brush tip gives this multi-purpose eyeliner the ability to draw thin and natural eyelines, waterline, and dot the gaps between lashes!

This eyeliner is the solution to the many of the common problems users face:

  • I want to draw the line/dot between the eyelashes but I cannot do so with normal eyeliner.
  • I have droopy double eyelids and my eyeline makeup always smudges on my upper eyelids.
  • I really want to draw natural and super thin line around my eyes, but my eyeline always appear thick and unnatural.

Similar to the 24H Real Lasting Eyeliner (Waterproof), it is a waterproof and smudge-resistant film type eyeliner with high water-resistant polymer molecule and unique conditioning formula to keep the eyeline intact all day. The glossy, jet black ink lasts all day long without smudging or fading even in water or on oily eyelids. It gives guaranteed results in its ability to withstand melting humidity and punishing dryness of our air-conditioned interiors! It is easily removed with warm water.

K-Palette 24H Real Lasting Eyeliner [Waterproof Micro – Jet Black] is exclusively available at all Sasa stores and www.beautycarousel.com for SGD19.90 from July 2012 onwards.

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Look gorgeous with K-Palette’s products today!

About K-Palette

K-Palette is a highly popular Japanese makeup brand best known for its long-lasting and award-winning range of “1 Day Tattoo” eye cosmetics.

Its 24h Real Lasting Eyeliner is one of Japan’s best-selling liquid eyeliner with patented micro-fiber brush and waterproof polymer molecule for quick-dry and non-smudge eye makeup.

K-Palette was launched in Singapore in 2007 and has received numerous prestigious awards for its products annually. K-Palette has since grown its brand name to be synonymous with high performance liquid eyeliner in the mass market. With its success, K-Palette has also subsequently expanded its product range over these few years to cater to a larger audience.

xoxo,

Melissa Jane

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