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[YouTube] Demonstration of the HadaCRiE Cool & Final Verdict

I confess.

I’ve been dreading making this video since the day I know we, as bloggers of this Hitachi HadaCRiE Cool campaign, are supposed to beg, borrow and steal one. Yeah yeah this is my first self-made video EVER – at least in my blog. I’ve been filmed a couple of times for interviews or at events but a tutorial or demonstration with built-in public speaking skills – nah. Thinking about it gets me nervous. I’ll rehearse in my mind how I’m going to present myself, just very briefly. But I never expected for Murphy’s Law to set in as I finally sat down to film with my boyfriend Ash.

Pardon the quality of this video but I tried my very best to produce it by the deadline! Hopefully, I had articulated well enough the key functions, purposes and benefits of the Ion Cleanser device.

Kindly note that before using the HadaCRiE Cool, your face should be fairly free of oil/dirt/makeup after your regular facial cleansing. The device should be used on a clean face for it to work its magic with the massaging and vibration techniques. Always stroke it in an upward motion for the toner or serum/moisturizer to penetrate deeply into your pores.

As you can see in the video demonstration, I’m in a perfectly “natural state” as well, without a trace of makeup. In fact my lines are delivered totally unscripted, and in one take, out of sheer “unforeseen and desperate” circumstances. So they’re very much – a true testimony. You’ll find out in awhile why this video done last minute, in fact, with my iPhone 4S. Initially I had taken a 13 minute video with my Olympus Pen [EP3] and even arranged for a special “guest star” to try the product. OH WELL. On a slightly side note, I do intend to purchase a ring light to enhance the quality of my future videos by having better lighting on my face, so that it’s also possible to demonstrate tutorials on other skin care and makeup products. It’ll be fun and interesting for everyone so if you have any suggestions or tips on video making or editing, please drop me a note! Thanks in advance, lovelies, will really appreciate that! <3

So let me explain the drama alright – because the video recordings taken with my Pen come in AVCHD formats, they’re incompatible with my current Macbook OSX, so there’s the long and tiring process of transferring, converting and loading of the files between computers and hard disks just to get the .mov format. Then comes the problem of having them churned out with mismatched audio, and an irritating “” logo right in the middle of the video throughout. We decided that just won’t work, and iPhone seems like the best way to re-make it at this juncture, so we took the video in a single take, went through the painstaking trouble of retrieving the clip (long story), and finally planting it into iMovie for simple edits.


I’ve also filmed Ash with the HadaCRiE Cool, and I’ll upload it (his testimony) in this space as soon as I can get the files out. He also enjoyed using the device – it pretty much provides a memorable customer experience – even for guys!


Final Verdict: The Hitachi HadaCRiE Cool is an enhanced version of its predecessor, the HadaCRiE, with the additional function of the “Cool-Aesthetic”. Of all the 4 functions of the device, I find the “Cleansing” and “Moisturize” most useful as I could really feel that my face becomes extra refreshed and cleansed, as I do it in front of a mirror and watch how my skin brightens up after the process. Pores also appear smaller and cleaner. In particular, I find the massaging motion a pleasure; moreover it brings out extra benefits like improved blood circulation and promotes faster and more effective absorption of your preferred skin care/toner into your skin.

This is not to say that you’ll WILL expect miraculous results of your skin’s condition after using the HadaCRiE Cool. I would say to manage your expectations because then again not everyone’s skin react/adapt to the same products similarly. I recommend to use this device for a period of time (2-3 weeks) before you may notice a more dramatic improvement. In any case, 18 minutes is all you need to complete the 4 steps, but of course you may skip steps according to your preference and schedule. I’m certain most of us will not skip the Cool Aesthetic mode though, because the icy-cool sensation on the face is AMAZING! It really is a feel-good innovative product 😉

Want to have it for yourself right now?

Retail Price of the Hitachi HadaCRiE Cool: S$499

Outlets: Gain City Marina Square & Changi City Point and Parisilk 46 East Coast Road #01-01 East Gate.

Thank you OMY.SG for the great opportunity to be in this campaign, and the patience you’ve had during the course of this project. Apologies for the slight delay in the video submission! I’m making a trip this weekend to the IT Mall to upgrade my laptop, hard disk and all, and to ensure that my camera outputs are compatible, so no more dramas and hassle in future, hopefully!

Colour Ad

Thank you Hitachi for having me as part of the new HadaCRiE Cool campaign, hope my honest reviews are useful. I’ve thoroughly enjoyed myself testing and using this product for my daily cleansing and skin pampering, and I look forward to more quality, trending and innovative beauty products from you that constantly strives to enhance our busy lifestyles and improving our quality of life.

Just a quick announcement: Hitachi is participating in the Lianhe Wanbao 30th Anniversary Health & Beauty Event @ Marina Bay Sands on 4th and 5th May. Above appended is the event ad with more details. It’ll be at the Marina Bay Sands Expo and Convention Center, so do drop by and check the HadaCRiE series out if you intend to make a purchase 🙂

Finally, for my dear readers – VOTE & WIN!

vote1 screenshot_03

Vote for me now and stand a chance to win a Hitachi FaceCRiE and an Electric Eyelash Curler worth $260!

Have fun and God Bless!


The Joy of Using the Hitachi HadaCRiE Cool – The Facial Massager

In my first post using the Hitachi HadaCRiE Cool, I was gushing about its packaging, various functions and the potential benefits of using the product. I think most people would be amazed at how modern technology is weaved into our everyday lives, changing our lifestyles dramatically – usually for the better. Mundane daily activities such as cooking, showering, cleaning the house, even face cleansing may be done very differently using innovative machines and devices. We question their effectiveness, and often, prices. But really – seeing is believing!

Thought I’ll illustrate and animate this post more in Chinese for readers who are proficient in this language – since the first post is wholly in English. The CRiE series has been so successful that it has evolved (above image) from the FaceCRiE to the HadaCRiE to the latest HadaCRiE Cool version that incorporates the function of “pore-shrinking” via the Cool-Aesthetic mode.

Left: Comparison of using just a makeup remover VS cleansing with the HadaCRiE Cool

Right: Comparison of using a blackhead remover mask alone VS using the mask AND the HadaCRiE Cool


My own cotton pad after using the HadaCRiE device. It doesn’t seem very dirty, but upon very close scrutiny you do notice minute remnants of oil and dirt trapped within the fibres of the cotton pad. Do note that the routine is performed only after regular cleansing has already been completed. Hence, we don’t really expect the cotton pads to be mad yellowish and dirty…but if that’s the case I guess your skin may need serious help! 🙁


Above: 4 steps of the HadaCRiE beauty regime and the enhanced version (HadaCRiE Cool) that cools and shrinks your pores instead of just the “Refresh” function in the older model.

Which “preferred lotion/toner” to use with the HadaCRiE Cool then?


I use Bio-Essence’s Bird’s Nest Nutri-Collagen and Whitening Advancer.

To me the product smells very pleasing and refreshing, and most importantly it nourishes my skin well. It contains concentrated Bird’s Nest Essence to supply nutrients to the skin. Doubling as a toner, this Nutro-Collagen and Whitening Advancer effectively promotes complete absorption of subsequent skincare products for suppler, fairer skin.


BEST way to use this product: After cleansing, gently massage (with the HadaCRiE Cool) an adequate amount onto your face and neck until fully absorbed. Yes, you may also use the versatile device on your neck as you deem suitable 🙂 Always stroke in an upward motion!

Speaking of motion techniques to use with the HadaCRiE Cool, this product has been dubbed
The Ultimate Facial Massager” by Hitachi.

Having used it for 2-3 weeks now, I must say the most addictive part of using the device is being able to massage your face, while effortless encouraging all the other wonderful ingredients of your preferred skin care to penetrate your skin and pamper it. One thing’s to do something you have to do mundanely, the other is to do it the FUN way! I actually look forward to plugging in the device and “playing” with it, feeling the vibration in my hand while it works its magic on my face. Talk about being adventurous and craving novelty 😛

Anyway, in my opinion, HadaCRiE’s facial cleaning and massage system puts the other competitors to rest. I really enjoy cleansing my face with it, and control every motion with ease and convenience. The “Cleansing” is a particularly therapeutic process as I diligently apply the titanium head (prevents allergy of any sorts) of the device to every possible inch of my face and letting the Bird’s Nest Nutri-Collagen and Whitening Advancer nurse my skin cells. The “Cool-Aesthetic” function completes the process by coaxing my pores to shrink (especially the T-zones areas like the nose and chin where they’re more oily) while I them tightening and “cooling down” after a simple yet rigorous regime.

Hada CRiE  Cool (CM-N1000)

Some Important Specifications of the Hitachi HadaCRiE Cool

  • Size: 5.0×16.0×5.6cm
  • Weight: 170g approx
  • Model (N1000) – due to motor for the cooling mode – can run only with power supply -> you need to be near a power socket whenever you’re using it.
  • The power supply specifications for this product is 100V-120V AC / 50-60Hz. Please use it with a suitable Power Converter, in order to avoid any damage or accident caused.
  • Memory Function: Memorizes users’ power level
  • Comes with a pretty travel bag and all the other necessities e.g. sample size of toner, cotton pads, travel charger etc. Weight is roughly that of a medium sized clutch, which is perfectly manageable to bring along when you’re traveling, out on a couple days of excursion

Just to share a sample of my experience as 1 of 10 bloggers selected for this promotion campaign for the Hitachi HadaCRiE Cool……

Product Presentation at SPH

Product Presentation

Excitedly trying the product and photo-taking session

Getting their hands on the product and photo-taking session

Getting their hands on the product and photo-taking session

Will post my video demonstration of the Hitachi HadaCRiE Cool by this weekend, do look out for it!

Highlight: Vote for your favorite Hitachi Bloggers frm 22 April – 5th May 2013 and 8 lucky voters stand a change to win a Hitachi FaceCRie and an electric Eyelash Curler worth S$260!

For more information and reviews from other bloggers, please visit the OMY.SG Hitachi HadaCRiE site.

Be good and God Bless! 😉