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Chez Vous: Beauty is Real.

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Hello friends! What is your perception of “true beauty”? Today, we are slapped with images of beauty that are often digitally enhanced or are altogether unattainable. Models and celebrities present stereotypes of perfection in glossy magazines but the fact is, when you take away their make-up and fancy hairstyles, these same people actually look “ordinary”, normal like you and I! Chez Vous wants to liberate you from trying to live up to the unrealistic standards, and its time to start believing in #therealme.

Chez Vous is excited to launch their Beauty Is Real campaign, celebrating true beauty of real women.

As a leader in Singapore’s beauty salon industry, Chez Vous boldly stands firm on the social media stage against all things digital when it comes to beauty. The forward-thinking salon is tired of women being shackled by unrealistic standards of beauty in an impossible struggle to reach a fabled state of perfection.Chez Vous wants all women to discover their natural beauty and celebrate #chezvousbeautyisreal. The aim of its latest campaign, #chezvousbeautyisreal, is to liberate women from those unrealistic beauty standards and prove that beauty is attainable, tangible and empowering (#therealme).

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Chez Vous’s vision has remained steadfast since its inception: to inspire possibilities, as well as provide 100% reliability and expertise through their accomplished hair maestros, to produce every customer’s true personality and glamour – in other words, keeping it all real. Because today’s digitised world now highlights beauty standards that most of the time are unrealistic – from body shapes to ageless faces and an infinite number of hair trends – Chez Vous, now more than ever, makes it a point to ensure that their approach is holistic, practical, real and always a pampering experience for its customers.

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Is the above image somewhat how you look like at home, with no makeup on, in home clothes and have your food and stuff strewn all over while you flip channels?

I can say it’s no different from me – sometimes I wake up feeling the worst. Or simply, absolutely plain. To “look good” takes effort and it’s really about discovering beauty through a series of positive transformations. Feeling confident recharges and empowers me and to achieve that fabulous look is a process, and a very real experience. Maybe I will even learn to love my flaws. An interesting fact is that sometimes your flaws is a form of beauty in the eyes of others.

In a witty and unapologetic fashion, Chez Vous has created a series of photos using an A-list model to capture how she would look like in real life settings vis-a-vis a fashion photography set. In doing so, Chez Vous would like to highlight that as beautiful a model as she is, she too cannot achieve the “perfect beauty standards” in reality; without all that digital enhancements, carefully-crafted poses, styling, make-up and hair.

More “reality” photos!

CHEZ VOUS Presents

High Fashion Model, Stripped.

hair: chez vous
styling: cary cheng
make-up: peter angel wanneck / school of make-up, using make up store
photography: corneylus tan
model: elena cheurina

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reality yoga

reality sundeck

reality kitchen

And a totally different side of her after a makeover, styling and digital enhancements….

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yoga edit

sundeck edit

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A quick recap and juxtaposition: Remember, you don’t have to be a supermodel or top actress to look amazing!

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What Is Your Secret to Feeling Beautiful?

Open Call For Makeover Transformation For All Women in Singapore 

In an unprecedented move, on the 7th June 2015, Chez Vous offers every woman, regardless of age and race, the opportunity to experience a full makeover session when they visit Chez Vous @ Ngee Ann City. Every customer is guaranteed no photoshopping and no digital enhancements, just pure pampering bliss. This will be a journey of positive transformation that is real and will hopefully change how women perceive true beauty. While there are no restrictions on the number of people entering the salon, the sessions will be subject to the availability of beauty consultants.

 

For more information on CHEZ VOUS BEAUTY IS REAL CAMPAIGN, please click here.

#therealme #chezvousbeautyisreal

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Love, everyday. Till next time!
Instagram / / @melissajaneferosha
Tweet / / @melissajanefrs
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Maiden Hair Treatment @ Chez Vous!

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My curiosity got ignited when fellow blogger and friend Ena introduced me to Chez Vous. She had visited the hair salon and sang its praises about their services and her wonderful experience and I couldn’t wait to check it out! Chez Vous is a beauty outfit veteran (with a 19-year history) that has just gone through a stunning facelift at their Takashimaya location!

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With a redefined layout and designer interior setting the stage for a series of innovative and ambitious initiatives, the 2,000 square foot elite beauty powerhouse exudes a reassuringly unpretentious yet chic sophistication. I felt very comfortable in the salon and was amazed by Chez Vous’ attention to details and care towards customers’ needs. You can even have your manicure sessions in the salon – that’s killing 2 birds with 1 stone, which is awesome for busy working professionals like myself.

I was particularly intrigued by their display wall of products and brightly colored hand sculptures. These sculptures represent the hands of the many people that have been on Chez Vous’ journey, reminding them that the success of this unassuming industry heavyweight was built neither ovenight nor alone.

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 The remixed Chez Vous now tastefully flaunts a focus on aesthetics combined with experiential elements from arrival to departure. The interior’s piece de resistance is unmistakably the handsome panelled wood sculpture artwork that forms a man’s face that transforms in expression given your perspective.

Apart from each plush styling pod equipped with in-seat entertainment gadgets, the salon is also uniquely conceptualised using defined “zones” – the SPLASH calming head wash area, the WOW private room, the HYDRA reception bar; each designed to please and pamper the clients.

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After a privileged tour of the salon, I was showed to my seat, all ready to be pampered by the Chez Vous professionals!

And my “throne” of the day looks like this, fit for a princess! Almost a private space all to myself, I quickly settled in and got my hair assessed by Jamie before the treatment began.

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By the way, Chez Vous boasts a “only hair directors allowed” policy – the first of its kind in the hair salon industry in Singapore with an unparalleled roster of beauty experts. I had no doubt that my hair would be well taken care of 🙂 And only just in time before my major event started, because my hair had looked like this:

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 A long mess of frizz and parched haystack 🙁 I mean, I have been so busy working that I had neglected taking care of my hair and going for regular treatments. And for hair like mine that had been chemically treated and also given the length, it practically needs special attention for basic maintenance.

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Taking some more shots of that mess of a head before I bid it goodbye for real!

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So Jamie had advised that I go for their keratin treatment that will defrizz and smoothen the unruliest of hair textures. And I also requested for a hair cut to chop off that long mob that had no longer done justice to my photo-shoot pictures. The length (almost waist-length) had caused some hair-fall and its weight was a bit too much for my petite frame. So finally, I’m cutting my hair!

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Enjoying a cup of hot camomile tea I ordered during the treatment.

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And I’m not kidding when I said that they have a drink menu! And it includes selections like americano, latte, teh tarik and peppermint tea?! WOW.

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They even have a tablet at the vanity table right in front of me purely for entertainment purposes. You can watch your favourite programmes, movies, play games, etc.

Yup, its almost like your own home!

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Pre-loaded apps for your enjoyment.

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During the treatment, Jamie and Eugene both advised on the post-treatment care procedures, and gave me the Ultra Rich Keratin Care Shampoo & Conditioner for my usage at home. Thank you so much for your generosity!

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As the treatment was underway, I also took time to browse Chez Vous’ corporate profiles and came across its Chief Director & Co-Founder’s – Thomas Teo. It was really interesting to find out that they had listed their stylists’ credentials, strengths and years of experience. This December, Chez Vous has also kicked off their “We’ll Fix It” initiative that boldly promises to miraculously repair manes that recently have been badly treated or cut. And for Thomas, in this instance, his ‘Fix You Programme Lead’ will be in haircut correction and color/highlight correction.

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Spotted this mannequin in Chez Vous, their way of supporting local fashion designers – Depression (AW14 Collection – Dark Nature). It was thrilling to me to know that Chez Vous also supports local fashion talent, and symbolically doing so even within the physical arena of the salon. In many aspects, I share the brand sentiments and philosophies of Chez Vous and is honoured to be part of the Chez Vous team in promoting fashion and beauty and their accompanying campaigns/initiatives!

And before I know it, bright smiles and thrilled with the results after the keratin treatment! My hair looked so much healthier, shinier and softer. I felt ready to take on the world!

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With my stylist, Jamie <3 Thank you for being awesome and I really love the hair cut!

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This private WOW room was where I took all my selfies because the lighting was so good and I had all the space to myself for the self shots 😛

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Unbelievable improvement of my hair quality after the cut and treatment. My hair color was also enhanced and the overall look became so much more lively and radiant 😀

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 Chez Vous’ signature menu ranges from the buzzing Ikebana series to scalp and Keratin treatments and Korean styling by one of their own hair directors whom hails from Korea. The salon continues to expertly deliver on its core offerings while naturally, using only the creme de la creme when it comes to products and technology.

Upcoming initiatives will also include cheeky by-appointment only makeover parties coined “Mix, Mingle, Makeover” as well as their #ThursdayisthenewFriday programme once a month where there will be a surprise treat for all guests e.g. macaroon and wine butler service, waive of bills etc, ongoing campaigns and efforts to support emerging designers. As a show of their support, Chez Vous’ shopfront will regularly be transformed by Singapore’s design personalities on the rise.

With its A-list team of directors, a genuine commitment to their craft and service, and a new tastefully chic environment set to awe, the revamped Chez Vous will undoubtedly prove itself not only a mainstayer but also a pioneer in the art of hair.

Thank you, Chez Vous, and till my next trip, love ya!

To my readers, simply quote “Melissa Jane” to enjoy 10% off your bill (chemical services) when you visit Chez Vous. Look for my stylist, Jamie Seah 🙂 Offer ends 30 Jan 2015.

For more information on Chez Vous, please visit www.chezvoushair.com and their respective social media channels!

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