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Chacott Freed of London, Singapore Boutique Opens in Mandarin Gallery!

Chacott Freed of London opens its first flagship store in Southeast Asia, Singapore, at Mandarin Gallery!

Earlier in April, Singapore’s retail scene was set to excite as media partners including bloggers like myself welcomed the opening of the first South-East Asian flagship store for Chacott and Freed of London in the well-placed Mandarin Gallery within the bustling shopping hub of Orchard Road.


Chacott and Freed of London are two of the most esteemed labels in the ballet world. Both labels have a rich history of producing some of the best handcrafted pointe shoes adorned by the top ballet dancers around the globe, making the two labels the go-to brands for professional ballet needs.

Signifying its enormous global reputation, the brands are represented by strong Dance Ambassadors and major ballet troupes that support the art in Japan, Switzerland and Unites States of America, including the prestigious Singapore Dance Theatre. Chacott Freed of London can be said to represent a quality lifestyle and inspiration of the ballet world.

Since its inauguration in 1950, Chacott has additionally expanded its product range and expertise, providing quality apparels and equipment for rhythmic gymnastics. Chacott is an FIG (Fédération Internationale de Gymnastique) supplier and Official Apparatus supplier for Rhythmic Gymnastics to Belarus, 2013 Rhythmic Gymnastics World Competition. Chacott Rhythmic Gymnastics line has been growing fast in prominence and is the favoured range to be used by our very own Singapore National Rhymthic Gymnastics team.

With the rise of yoga as a trendy hobby for ladies in Singapore, yogis looking for fashionable and premium yoga wear will be exhilarated to find Chacott Jazz Dance & Yoga line. The range features quality well-cut basics as well as a highly sought after limited edition apparels launched every season. Those into dance sports can also find luxurious options crafted by the experts behind Chacott in the Ballroom Dance line too.

Most recently, Chacott has also developed a range of professional stage makeup, Chacott For Professionals, to meet the unique needs of stage performers and professional makeup artists. Chacott Loose Powder, in particular, has been highly regarded by those in the know from the industry, a well-known “secret” which has been spread across makeup fanatics across the world!

Chacott and Freed of London have welcomed many high profile celebrities’ following over the years which include, Margot Fonteyn, Vladimir Malakhov, Sylvie Guillem, Nina Ananiashvili, Darcey Bussell, Wendy Whelan, Natalie Portman (lead actress of Blockbuster movie, Dying Swan), Suri Cruise, the late Amy Winehouse, Sarah Jessica Parker, and the list continues to unfold.

 Chacott for Professionals makeup range is of assured quality, being made in Japan. The products are formulated for professional use and are resistant to sweat and liquids. It also has these key features:

– Suited for High Definition TV (HDTV)

– UV protective effect (Non-chemical SPF/PA)

– Uses mainly vegetable extract, natural colorant

– Gentle to the skin and safe for children

– Fragrance-free, Colour-free & Mineral oil-free

Chacott For Professionals colours range also features 35 unique shades of Colour Variation from its bold regular shades to its pearly Winking Series and vivid Varie-lining series (SGD$22 ea) suited for use as eyeshadow, blush, highlight, contour and more. There are additionally 14 lip colour and 1 lip gloss (SGD$18 ea). The colour range comes in singular palettes and can be fit into customized palettes created by Chacott. Chacott For Professionals Colours are intensely pigmented and they finish matte with a bright and vivid tone.


Chacott fans are welcomed to create unique eyeshadow palettes in the 3, 6 and 9-hole palettes to suit the user’s different needs and preferences. Lip palettes come with 4-hole for the perfect combination of lippie shades you need!

Above image credits to – thanks Kathleen!

A product I took notice of is the Chacott For Professionals Lip Colour 4-hole Customized Palette – ‘The Essential’. It is a lip palette with three basic, universally flattering shades. As what makeup artist Joanna Koh from Indiego Artisan says, it’s “a glamourous red, a neutral and wearable blush pink, and an intense purple. You can wear them individually, blot them down for a sheer look, or mix two to three shades together to get a whole new colour tone. Finally, top it off with clear gloss for a beautiful sheen!”


‘The Essential’

Customized palettes will be available for purchase at Chacott Freed of London, Plaza@Cosme 100AM as well as online at



Lovely ballerina dresses!




Beautiful beautiful “White Swan” tutu!


Guests and celebrity Sharon Au








Chacott even offers pointe shoe fitting for their customers! Please book your appointment with them before arriving 🙂 Get ready to feel like Sylvie Guillem of the Paris Opera Ballet or Natalie Portman in ‘The Black Swan’ as you step out in these delicate handmade foot feathers!


Calling all ballet dancers! Chacott Freed SG, the official suppliers to prestigious ballet companies and schools worldwide, would like to invite you to trade in your used and battered pointe shoes for a whopping 30% discount on any regular priced Chacott/Freed pointe shoes.


Chacott Makeup Color Variation featured in Cleo Singpore’s October 2013 issue

With beauty blogger Jerlene snapping a quick #ootd!

Many thanks to Camy & Beauty Direct for the invitation to Chacott Freed of London’s media launch and for sending me this mad pretty pink package with a handwritten note & confectionery! It includes Chacott Professional’s well known products like the Finishing Powder and Cleansing Water, Ju’s Kitchen’s fabulous brownie and sweet treats, all wrapped up thoughtfully with a beautiful golden ribbon. It totally made my day!

About Chacott

The history of Chacott started in 1950 in a period of time after the war when Mr. Makoto Tsuchiya found a pair of worn out pointe shoes in front of a shoe store. He dreamt of his future in the ballet and dance business. He had worked as a publisher of a movie magazine prior to this, started studying and creating pointe shoes, and brought them to ballet companies by himself.

The business was successful and growing as he established a company called Swan shoes, in 1961. Renamed to Chacott Co., Ltd. in 1974 its new brand name was launched with images that remain consistent through the present. Today, Chacott owns 30 directly-managed stores and is one of the top leading companies of ballet and dance manufacturers as well as retailers. Chacott product range includes pointe shoes, leotards, costumes and cosmetics for ballet, yoga, ballroom dance, rhythmic gymnastics and much more. Chacott has also set up dance studios which are beloved, expanding their business year after year. Chacott and Freed of London, another world famous pointe shoe maker, are also in a business relationship, and by cooperation have been expanding overseas business, since 1987.

Throughout their over 60 year long history, Chacott has kept its policy “Live along with art/culture”. Chacott has welcomed many famous dancers such as Margot Fonteyn, a British Prima top ballerina, Yoko Morishita & Tetsutaro Shimizu, Vladimir Malakhov, and many have given love to Chacott and lent their support for TV commercials, catalogues and produce collaborative ballet garments.

Chacott has become a worldwide well-known dance company, and Sylvie Guillem, Manuel Legris, Nina Ananiashvili as well as many more dancers stop by Chacott stores and give their compliments every time visit Japan.

About Freed of London

Freed of London was founded in 1929 by Frederick Freed in the heart of London’s theatre land. Still making shoes in England and with 85 years of experience handcrafting bespoke pointe shoes, Freed of London now produces over 200,000 pairs per year. Each pair of Freed of London pointe shoes is still crafted using Frederick Freed’s ‘turn-shoe’ method ensuring the expertise of their highly skilled shoe makers goes into each pair of pointes.

Two thirds of Freed’s pointe shoe are made to the specific requirements of dancers and are worn by Prima Ballerinas worldwide. In addition to this Freed of London’s pointe shoes are highly sought after by the most major ballet companies around the world.

Today Freed of London’s portfolio has developed to become not only synonymous with ballet and pointe shoes, but also the leading provider of dancer shoes across all genres. Freed of London’s attention to detail is evident in all of their high quality shoes for Ballet, Jazz, Tap, Character, Ballroom, Latin and Social Dancing.