In the advertising campaign for Balenciaga Florabotanica (from $90, at department stores and thebay.com), Kristen Stewart, the face of the dark floral fragrance, stands amid a minefield of ominously beautiful botanicals, inspired by the same vintage Pierre Frey wallpaper that influenced Nicolas Ghesquière’s Fall 2011 collection. Hovering near a stoic Stewart is what appears to be a Venus flytrap, angling to chomp down on her head.
“I think he’s fucking amazing,” Stewart says of Ghesquière, the house’s creative director and the man who wooed her to front its latest fragrance, perhaps with the promise that she wouldn’t have to pose on satin sheets—or smile. Though, on set, she would have been willing to cooperate if that had been the order of the day. “I was like, ‘Do you want me to stand a certain way to show the curves of the dress? Do you want me to model it up?’ By default, you sort of learn these things over the years, but they were like, ‘No, no, no, just stuff your hands in your pockets and just stand there.’”
Seated on a sofa in a suite in Paris’s Hôtel Le Bristol, the 22-year-old actress runs her hands through her tangled mane, flipping it back and forth. It’s the end of June, nearly a month before Stewart’s world is shaken up like a snow globe when a paparazzo snaps her mid-makeout with her married Snow White and the Huntsman director Rupert Sanders, devastating Twilight fans rooting for Bella and Edward in real life. She talks Aaron Sorkin-fast, her sentences punctuated with profanity that seems as involuntary as breathing. “I’m sorry, I think [swearing] kind of discredits everything you say,” she says in reference to her earlier F-bomb, which won’t be her last.
Stewart wears this Spring 2008 Balenciaga dress in the campaign
Much like her first script read with Robert Pattinson, which was arranged to see whether the pair had any chemistry (it was “electrifying,” director Catherine Hardwicke told Vanity Fair), Stewart felt a strong connection to Ghesquière right off the bat. The two met at a Bruce Weber Interview shoot when she was just 14 years old. “Sometimes you meet people and instantly recognize something in them, and you explore that friendship because you want to figure out what you recognized about them at that first second.” Like Stewart, and previous Balenciaga fragrance face Charlotte Gainsbourg (“she’s a fucking great actress, man”), Ghesquière doesn’t play the games expected in their respective industries. “The soul-sucking fashion side of things is so clearly not him, and that’s why I am attracted to him and his world,” says Stewart.
A detail of the pattern
Perfumers Olivier Polge and Jean-Christophe Hérault geared the scent to a younger perfume wearer—like, say, a Twihard—but instead of making it insipidly sweet, they imagined what an 18th-century garden of poisonous flowers would smell like. The predominant note is Turkish rose (edgier than the English variety), reinvented by way of amping up its green and spicy aspects. Stewart offers a perfume application tip. “If you wear it casually, wear it in the morning. Wear it when you haven’t showered. I know that sounds disgusting, but that’s the fucking sexiest thing.”
An exclusive behind-the-scenes video on the making of the Florabotanica ad campaign.
The video, which was shot by photographer Steven Meisel, features Kristen Stewart and Balenciaga’s creative director Nicolas Ghesquiere talking about their experience working with each other and on this project together. The Florabotanica advertisement is Kristen Stewart’s first major fragrance campaign and she discusses how proud she is of their collaboration, despite never having done anything like this before. She muses, “It’s an odd relationship that us actresses get to have with fashion. It’s not something I ever imagined myself fitting into.” Despite Kristen Stewart’s timid remarks about being the face of Balenciaga’s new perfume, Nicolas Ghesquiere assures us that “Right away, I thought she was a Balenciaga girl.”