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Chez Vous: Beauty is Real.

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Hello friends! What is your perception of “true beauty”? Today, we are slapped with images of beauty that are often digitally enhanced or are altogether unattainable. Models and celebrities present stereotypes of perfection in glossy magazines but the fact is, when you take away their make-up and fancy hairstyles, these same people actually look “ordinary”, normal like you and I! Chez Vous wants to liberate you from trying to live up to the unrealistic standards, and its time to start believing in #therealme.

Chez Vous is excited to launch their Beauty Is Real campaign, celebrating true beauty of real women.

As a leader in Singapore’s beauty salon industry, Chez Vous boldly stands firm on the social media stage against all things digital when it comes to beauty. The forward-thinking salon is tired of women being shackled by unrealistic standards of beauty in an impossible struggle to reach a fabled state of perfection.Chez Vous wants all women to discover their natural beauty and celebrate #chezvousbeautyisreal. The aim of its latest campaign, #chezvousbeautyisreal, is to liberate women from those unrealistic beauty standards and prove that beauty is attainable, tangible and empowering (#therealme).

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Chez Vous’s vision has remained steadfast since its inception: to inspire possibilities, as well as provide 100% reliability and expertise through their accomplished hair maestros, to produce every customer’s true personality and glamour – in other words, keeping it all real. Because today’s digitised world now highlights beauty standards that most of the time are unrealistic – from body shapes to ageless faces and an infinite number of hair trends – Chez Vous, now more than ever, makes it a point to ensure that their approach is holistic, practical, real and always a pampering experience for its customers.

reality sofa

Is the above image somewhat how you look like at home, with no makeup on, in home clothes and have your food and stuff strewn all over while you flip channels?

I can say it’s no different from me – sometimes I wake up feeling the worst. Or simply, absolutely plain. To “look good” takes effort and it’s really about discovering beauty through a series of positive transformations. Feeling confident recharges and empowers me and to achieve that fabulous look is a process, and a very real experience. Maybe I will even learn to love my flaws. An interesting fact is that sometimes your flaws is a form of beauty in the eyes of others.

In a witty and unapologetic fashion, Chez Vous has created a series of photos using an A-list model to capture how she would look like in real life settings vis-a-vis a fashion photography set. In doing so, Chez Vous would like to highlight that as beautiful a model as she is, she too cannot achieve the “perfect beauty standards” in reality; without all that digital enhancements, carefully-crafted poses, styling, make-up and hair.

More “reality” photos!

CHEZ VOUS Presents

High Fashion Model, Stripped.

hair: chez vous
styling: cary cheng
make-up: peter angel wanneck / school of make-up, using make up store
photography: corneylus tan
model: elena cheurina

reality_bedscene

reality yoga

reality sundeck

reality kitchen

And a totally different side of her after a makeover, styling and digital enhancements….

bed edit

yoga edit

sundeck edit

sofa edit

kitchen edit

A quick recap and juxtaposition: Remember, you don’t have to be a supermodel or top actress to look amazing!

combined_kitchenscene

What Is Your Secret to Feeling Beautiful?

Open Call For Makeover Transformation For All Women in Singapore 

In an unprecedented move, on the 7th June 2015, Chez Vous offers every woman, regardless of age and race, the opportunity to experience a full makeover session when they visit Chez Vous @ Ngee Ann City. Every customer is guaranteed no photoshopping and no digital enhancements, just pure pampering bliss. This will be a journey of positive transformation that is real and will hopefully change how women perceive true beauty. While there are no restrictions on the number of people entering the salon, the sessions will be subject to the availability of beauty consultants.

 

For more information on CHEZ VOUS BEAUTY IS REAL CAMPAIGN, please click here.

#therealme #chezvousbeautyisreal

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Love, everyday. Till next time!
Instagram / / @melissajaneferosha
Tweet / / @melissajanefrs
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