I confess.

I’ve been dreading making this video since the day I know we, as bloggers of this Hitachi HadaCRiE Cool campaign, are supposed to beg, borrow and steal one. Yeah yeah this is my first self-made video EVER – at least in my blog. I’ve been filmed a couple of times for interviews or at events but a tutorial or demonstration with built-in public speaking skills – nah. Thinking about it gets me nervous. I’ll rehearse in my mind how I’m going to present myself, just very briefly. But I never expected for Murphy’s Law to set in as I finally sat down to film with my boyfriend Ash.

Pardon the quality of this video but I tried my very best to produce it by the deadline! Hopefully, I had articulated well enough the key functions, purposes and benefits of the Ion Cleanser device.

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Kindly note that before using the HadaCRiE Cool, your face should be fairly free of oil/dirt/makeup after your regular facial cleansing. The device should be used on a clean face for it to work its magic with the massaging and vibration techniques. Always stroke it in an upward motion for the toner or serum/moisturizer to penetrate deeply into your pores.

As you can see in the video demonstration, I’m in a perfectly “natural state” as well, without a trace of makeup. In fact my lines are delivered totally unscripted, and in one take, out of sheer “unforeseen and desperate” circumstances. So they’re very much – a true testimony. You’ll find out in awhile why this video done last minute, in fact, with my iPhone 4S. Initially I had taken a 13 minute video with my Olympus Pen [EP3] and even arranged for a special “guest star” to try the product. OH WELL. On a slightly side note, I do intend to purchase a ring light to enhance the quality of my future videos by having better lighting on my face, so that it’s also possible to demonstrate tutorials on other skin care and makeup products. It’ll be fun and interesting for everyone so if you have any suggestions or tips on video making or editing, please drop me a note! Thanks in advance, lovelies, will really appreciate that! <3

So let me explain the drama alright – because the video recordings taken with my Pen come in AVCHD formats, they’re incompatible with my current Macbook OSX, so there’s the long and tiring process of transferring, converting and loading of the files between computers and hard disks just to get the .mov format. Then comes the problem of having them churned out with mismatched audio, and an irritating “wondershare.com” logo right in the middle of the video throughout. We decided that just won’t work, and iPhone seems like the best way to re-make it at this juncture, so we took the video in a single take, went through the painstaking trouble of retrieving the clip (long story), and finally planting it into iMovie for simple edits.

I’ve also filmed Ash with the HadaCRiE Cool, and I’ll upload it (his testimony) in this space as soon as I can get the files out. He also enjoyed using the device – it pretty much provides a memorable customer experience – even for guys!

Final Verdict: The Hitachi HadaCRiE Cool is an enhanced version of its predecessor, the HadaCRiE, with the additional function of the “Cool-Aesthetic”. Of all the 4 functions of the device, I find the “Cleansing” and “Moisturize” most useful as I could really feel that my face becomes extra refreshed and cleansed, as I do it in front of a mirror and watch how my skin brightens up after the process. Pores also appear smaller and cleaner. In particular, I find the massaging motion a pleasure; moreover it brings out extra benefits like improved blood circulation and promotes faster and more effective absorption of your preferred skin care/toner into your skin.

This is not to say that you’ll WILL expect miraculous results of your skin’s condition after using the HadaCRiE Cool. I would say to manage your expectations because then again not everyone’s skin react/adapt to the same products similarly. I recommend to use this device for a period of time (2-3 weeks) before you may notice a more dramatic improvement. In any case, 18 minutes is all you need to complete the 4 steps, but of course you may skip steps according to your preference and schedule. I’m certain most of us will not skip the Cool Aesthetic mode though, because the icy-cool sensation on the face is AMAZING! It really is a feel-good innovative product

Want to have it for yourself right now?

Retail Price of the Hitachi HadaCRiE Cool: S$499

Outlets: Gain City Marina Square & Changi City Point and Parisilk 46 East Coast Road #01-01 East Gate.

Thank you OMY.SG for the great opportunity to be in this campaign, and the patience you’ve had during the course of this project. Apologies for the slight delay in the video submission! I’m making a trip this weekend to the IT Mall to upgrade my laptop, hard disk and all, and to ensure that my camera outputs are compatible, so no more dramas and hassle in future, hopefully!

Thank you Hitachi for having me as part of the new HadaCRiE Cool campaign, hope my honest reviews are useful. I’ve thoroughly enjoyed myself testing and using this product for my daily cleansing and skin pampering, and I look forward to more quality, trending and innovative beauty products from you that constantly strives to enhance our busy lifestyles and improving our quality of life.

Just a quick announcement: Hitachi is participating in the Lianhe Wanbao 30th Anniversary Health & Beauty Event @ Marina Bay Sands on 4th and 5th May. Above appended is the event ad with more details. It’ll be at the Marina Bay Sands Expo and Convention Center, so do drop by and check the HadaCRiE series out if you intend to make a purchase

Finally, for my dear readers – VOTE & WIN!

Vote for me now and stand a chance to win a Hitachi FaceCRiE and an Electric Eyelash Curler worth $260!

Have fun and God Bless!