“Go Red This National Day with M&M’S®” held at Plaza Singapura
Singaporeans from all walks of life participated in a fun and record-breaking activity, piecing together 17,441 pieces of red and white M&M’S® chocolate lentils together in over seven days. Now, the nation has a new record in the books, this time, for the biggest national flag made out of M&M’S® limited edition white and red chocolate candies – withstanding the true test of its slogan, “M&M milk chocolates melts in your mouth not in your hands”!
This is the popular global chocolate brand’s first event held in conjunction with Singapore’s National Day.
As much as I wanted to have those yummy chocolates for myself, it was an even more eventful partaking in the creation of the huge 2.7m by 1.8m flag, and this has officially been recorded in the Singapore Book of Records as at 3rd August at 6pm. This iconic flag would be displayed at SAFRA Mount Faber on 9 August 2014.
“It was really great to see everyone coming together to form the flag, and to take part in this event” said Ms Chiek Ming ONG, Country Manager for Malaysia, Indonesia and Singapore, Mars Inc. “Many people who joined us during the ceremony itself were in awe that it was possible to make a huge flag out of M&M’S® chocolate candies! “People were encouraging their friends and family to join in the fun and be a part of this flag making, which was what we wanted the event to represent,” she enthused.
“Love for the country and camaraderie is well and alive in Singapore. On behalf of Singapore Book of Records, I would like to congratulate Mars for this achievement,” said Mr Eng Huat ONG of Singapore Book of Records.
I was even featured on Asiaone and STOMP while I was innocuously posing for a customary photo while placing my lentil!
Besides coming together to form the flag, families and children had a ball of their time posing for photos with Red, Blue, Green and Yellow, the adorable and animated mascots who brought further vibrancy and joy to the day’s events. A marching band which circled the atrium lifted the spirits and created a carnival like atmosphere with their upbeat drumrolls and cheery tunes.
M&M’S® exclusive merchandise for the auctions!
Media goodie bag containing a jar of M&M’S® white and red chocolate lentils and an exclusive T-shirt!
A national flag formed by our friends and family, made up of sweet and creamy milk chocolate – home sweet home in every sense of the word.
Happy 49th Birthday Singapore!
Visit M&M’s® Singapore official Facebook page for updates!
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5TM chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERSTM, THE BRIGHT TEA COMPANYTM, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars